Yoshinoya Beef Bowl

Yoshinoya has a very long history in Japan, dating back to 1899, and came to the United States in 1975. The founder of the company, Eikichi Matsuda, was from the former town of Yoshino in Osaka Prefecture. The Logo of Yoshinoya is the “bull horn”, and was invented by Yoshinoya’s founder Eikichi Matsuda.The idea of the "bull horn" logo derived from the initial letter of Yoshinoya's English name "Y", while the rope surrounding the horn represents the "Yokozuna" ranking (winner) in Japanese sumo-wrestling. The flagship Yoshinoya restaurant opened in Tsukiji fish market in Tokyo in 1899.


  • 1-1/3 cup beef broth
  • 5 Tablespoons soy sauce or gluten-free tamari
  • 3 Tablespoons mirin
  • 2 Tablespoons sugar
  • 1 yellow onion, sliced
  • 1lb beef, sliced very thin (sirloin is a nice cut, but Yoshinoya uses something close to brisket)
  • white rice


  1. Bring beef broth, soy sauce, mirin and sugar to a boil in a saucepan.
  2. Reduce heat to medium and add onions. Cook until onions are tender, about 5 minutes.
  3. Add beef slices into the broth and cook until just barely done, about 1-2 minutes.
  4. Serve over white rice.